Omar Alshal
Founder and Executive Director of Digital Media Builders, bringing together more than two decades of media experience, digital strategy, artificial intelligence, and market-focused business growth.
Leadership shaped by media, technology and real market experience.
Omar Alshal—also known professionally as Omer Saloglu—is an AI and digital media consultant, television presenter, entrepreneur, and the founder and Executive Director of DMB Agency in Istanbul.
His role at DMB is to connect business objectives with the right mix of strategy, creative communication, performance marketing, technology, and artificial intelligence. The result is work designed to move beyond surface-level visibility and create measurable value for the brands DMB supports.
Omar’s background across television, digital platforms, and technology partnerships gives DMB a leadership perspective that is both creative and commercially grounded—especially for companies seeking to grow across Turkey and the Middle East.
Under Omar Alshal’s leadership, DMB Agency starts with the business problem rather than a predetermined channel or trend. Each engagement is shaped around the client’s audience, market position, operational reality, and measurable objectives. This allows the team to choose the right combination of brand strategy, content, paid media, search visibility, web development, and AI-enabled production instead of applying the same formula to every company.
Omar Alshal also promotes a collaborative way of working in which strategy, creative thinking, and technology support one another from the beginning. For clients, that means clearer priorities, faster decision-making, and ideas that can move from concept to execution without losing their commercial purpose. The aim is not simply to make brands look more active online, but to help them communicate with greater relevance, build stronger digital assets, and create sustainable momentum across the markets they serve. Every recommendation is tied to a clear purpose, practical next steps, and an accountable business result.
A multidisciplinary leadership approach.
Translating business priorities into focused digital plans, stronger positioning, and practical growth opportunities.
Applying AI-powered production, automation, digital avatars, and intelligent business solutions where they create genuine operational or creative advantage.
Combining media experience with regional audience insight to help international and local brands communicate with clarity and cultural relevance.
The experience behind the role.
Television & Public Communication
Seven years presenting the technology program Hi Tech on Al Sharq TV, with two episodes produced each week.
Digital Audience
A digital community of more than two million followers, primarily across the Middle East.
DMB Agency
Leading an Istanbul-based agency that connects marketing, content, technology, performance, and AI services.
Innovation should solve real problems.
At DMB, Omar champions a practical approach to artificial intelligence. The objective is not to add AI as a fashionable label, but to use it where it can improve speed, consistency, personalization, customer experience, content production, or decision-making.
This perspective shapes DMB’s work across AI video production, intelligent automation, digital avatars, AI sales and customer-service solutions, and modern media workflows—always tied to a clear business outcome.
For companies entering new markets or modernizing their digital operations, Omar helps connect the strategic, technical, and communication layers into one coherent direction.
Have a growth challenge worth solving?
Talk with Omar and the DMB team about the next stage of your brand, product, or digital operation.
